C

I help AI companies
go viral on X.

Ex-Moonshot GTM lead. I clean up your growth mess with battle-tested playbooks and end-to-end campaign execution.

Book a call DM me on X →
Viral
Campaign execution
0→1
Kimi GTM lead
10K+
X followers

Services

Two ways to work together. No retainers longer than you need.

GTM Strategy Advisor
Monthly 1:1s, async Slack, quarterly strategy docs. I tell you what to do.
$25K / quarter
Viral Campaign
End-to-end X campaigns. Strategy, creator outreach, execution, and optimization — all handled.
$15K–50K / project
Launch Strategy
Product launch planning, narrative development, and go-to-market playbooks tailored for X.
Custom

Results

Numbers don't lie. Here's what I've cleaned up.

0 → 1M+
Organic impressions in 90 days
AI productivity tool, pre-launch to Product Hunt #1
$0 → $2M
ARR attributed to X-led growth
Dev tool, 6-month GTM strategy + execution
50x
ROI on campaign spend
Web3 infrastructure, token launch campaign

How I Work

The process behind the results.

01
Strategy & Narrative
Define your story, target audience, and campaign angle
02
Creator Activation
Identify and engage the right voices for your message
03
Execution & Optimization
Launch, monitor, and iterate for maximum impact

About

Why "growth janitor"?

Most growth consultants sell you frameworks. I show up with a mop.

I spent 3 years at Moonshot AI leading GTM for Kimi — from zero to one of the fastest-growing AI products in China. I know what it's like when your growth is a mess: scattered creator relationships, no coherent narrative, campaigns that fizzle.

Now I clean that up. I bring proven playbooks and hands-on execution, a team that delivers, and a track record of viral campaigns. You bring the product. I make sure the world hears about it.

I'm also an active voice on X myself — @crystalsssup — so I know what actually works, not just what looks good in a deck.